the world of beauty is evolving.

A new ULTA.com is on the way. Get ready for this latest evolution in beauty by celebrating where beauty has been through the years. Click through the decades to see more.

1920's1920's
1940's1940's
1950's1950's
1960's1960's
1970's1970's
1980's1980's
1990's1990's
2000's2000's

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Out with the old ...

Which lipstick trend do you want to see gone forever?





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Beauty Practice

Play our games and see if you can master old beauty trends. Try your hand at teasing, crimping and raccoon eyes.

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ULTA Exclusive! Starter Collection  Our Price: $60.00

In with the new ...

A new ULTA.com is on the way. Get ready for this latest evolution in beauty. Come back soon to see a sneak peek!